1. Home
  2. Members
  3. Jobs
  4. Events
  5. Good Practice
  6. Awards
  7. News
  8. Covid-19
  9. Help

How Do I?

How Do I?


Place Job Adverts

Job adverts appear on the IOL JobSite listed in category pages and also on a full list of all job adverts.

We tweet new job adverts and now also post about new job adverts on the regional IOL Facebook pages. All job adverts also appear on the IOL Free App.

Avoid delays in placing your job adverts by keeping your IOL Organisational membership up to date and renewing on time.

IOL Organisation Job Adverts


  • How to place a job advert
  • Terms and Conditions
  • Guidance on writing a job advert

Send an email with all 6 of the following to Fiona at IOL

FIRSTLY .... Please check the details of your job advert VERY carefully prior to submitting it to us. Some changes in a listed job advert might mean taking up further allocation in your free listing allowance for the year.

  1. Please send the advert as an un-formatted (e.g no boxes or images or columns) Word document or in the body of the email. We are unable to accept PDFs/JPGs/links to online job adverts or other types of document. Sending a job advert in other ways may delay placement.
  2. Mark your email subject as Job Advert
  3. Quote your membership name and IOL organisational membership number. See below if you are not an organisation member of IOL.
  4. State the SINGLE listing category for each of the job/s which you are advertising: (Management, Instructor/Practitioner, Lecturing/Teaching, Freelance/Seasonal, Volunteer/Training, Overseas, Admin/Sales/Other, Catering/Domestic). In addition to a job being listed in ONE category it will appear in the full job list.
    Adverts for Trainee/Apprentice or Volunteer posts 1, 2 or 3 FREE per year for IOL Organisational Members. 1 free Volunteer job advert per year for non organisational members.
  5. Details of the job. In addition to the job advert itself please clearly specify: job title, organisation name, salary (if you want salary info published), location, closing date, contact information/links/how to apply etc.
  6. You MUST state a Closing Date for applications (with no closing date it will default to one calendar month from submission date). Once an advert has been removed after its closing date a re-listing is considered as a new advert. Job adverts are listed in Closing Date order. We will not be able to list job adverts with a closing date of further than 3 months from listing date. New listed jobs are on a highlighted background.

New Job Adverts get Tweeted and posted on the regional IOL Facebook pages. Please send your logo (or other graphic jog) for you when we Tweet/Facebook about your new job advert. Please send images this as a JPEG file. We are not able to include logos or images in the IOL website job adverts.

Job Adverts for Non IOL Member

If you are not an organisation member of IOL we can still place your advert for a fee of £185 - contact Fiona by email to book the job advert and request an invoice, or call 01228 564580 to pay by credit/debit card.

From January 2020. Job adverts will be placed on the JobSite on the first Monday, Tuesday or Wednesday after being received (usually the same day). Adverts received before 2pm on the Wednesday will be placed that week. Occasional circumstances mean that we cannot guarantee to place adverts within this timescale, e.g if we have queries about the job advert. We can pre-place adverts to go 'live' on a specific date - please request this when sending your advert.

Up to 10 FREE job adverts for IOL Organisational members.

Non members pay £185 per advert.

  • IOL Organisation Member job advert allocation:
  • Level 1 Member Organisation - 2 free job adverts per year.
  • Level 2 Member Organisation - 5 free job adverts per year.
  • Level 3 Member Organisation - 10 free job adverts per year.

If the post advertised is a Volunteer/Trainee/Apprentice category job you will be able to place 3 of these per membership year free of allocation depending on your level of membership.

Organisational members can opt to pay a one-off fee per year for unlimited job adverts - contact the IOL Office for information.

Cancelled or unpaid membership. If you pay your organisational membership by Direct Debit and you cancel this payment part way through your membership year, or your membership is unpaid paid on invoice, you will incur the standard charge of £175 for each job advert you have placed against the membership year to date. Any listed job adverts will be removed from the website.

We can only accept job listings from emails sent directly from the organisation placing the listing against their membership allocation or from an advertising agency representing an organisation.

Re-listing: Once an advert has been removed after its closing date a re-listing is considered as a new advert and needs all information supplying to us again.

Alteration or removing a job advert before the closing date: If you need to amend your advert or remove your advert before its original closing date we can only do so with an instruction via email and which quotes the listed job title and closing date.

Recruiting new staff is a costly process. Here at IOL we see hundreds of job adverts in the outdoor learning sector. We often get asked for advice on putting together an advert, so here are a few ways to ensure your outdoor job adverts attract the best quality candidates.

The essentials to include in your job advert:

  • Clear job title
  • Good, brief copy advertising the job (not describing it)
  • What experience / qualifications required
  • Career opportunities and benefits
  • Salary level or band
  • Your logo or other relevant image
  • Your webpage/contact details and link to job
  • A clear response process with deadline

Try to avoid:

  • Using a full job description or person spec in the advert – you can link through to that on your website.
  • Using jargon as research shows this can put people off
  • Writing too much text about the organisation

Remember you are advertising your job; trying to sell it to the right people, so avoid just posting a job description. You can also create impact through style; think of the layout of your job ads. Using bold text and bullet points to catch the interest of the reader quickly. (If you are writing it for the Institute for Outdoor Learning jobsite, remember you can’t include text formatting, so focus on your copy content!)

When you receive a CV from a candidate you want the facts. Remember it is the same for someone looking for a job. Initially they want the hard data, salary, job description etc. Try not to go overboard in explaining how wonderful your organisation is, they can always Google you if they are interested.

Be creative with your wording

You are allowed to be creative and even use some humour, but be careful. Keep it relevant and to a minimum. Used sparingly it can convey that your organisation is serious in its business but is run by interesting people, but it is easy to get this wrong. Avoid requesting ‘a sense of humour’ as it can indicate that the job itself is a joke…

Also avoid phrases like “competitive salary” and “great job prospects” as they have become meaningless. Be original and honest. The last thing you want is to take on a great candidate only to find they are disappointed with the job they’ve landed and then leave!

Don’t discriminate

UK law is very clear. You must not discriminate against anybody in relation to disability, race, gender, sex or age. For example you cannot say you are looking for a young person to fill the vacancy or “she or “he” would be ideal etc. See for more info.

Stipulate the qualifications/experience required and leave it at that. If you are clear about the job and what is involved you will be approached by the right candidates.

Advertise in the right places!

Make sure you place your advert where your potential candidates are looking! It is very easy to spend a vast amount of money on advertising outdoor jobs and receive poor quality candidates in return.

For the Outdoor sector, the IOL job site is usually the first place people look. Receiving on average 50-60,000 page views per month, you can ensure that the right people are seeing your job advert. At just £150 per ad it is very competitively priced. Oh and it’s FREE if you are an organisational member!

Best of luck with your recruitment in 2017

Visit the JobSite Now

Write for Horizons

Become a Member of IOL

IOL supports individuals and organisations who use the outdoors to make a difference for others. Does this resonate for your practice?
Join now

Place a course listing

Standard listing (date / title / venue / organisation name / cost / phone, email and web links).
FREE for IOL Organisational Members (includes title/date/provider/cost/phone number/email and web link).

Highlighted listing Includes all the above PLUS up to 300 words of descriptive, plus a tweet on the IOL Twitter feed.
FREE for Accredited IOL Courses

£30 for IOL Organisation members (per listing).

£50 for IOL Affiliate Members or non Members (per listing).

To place the listing please send ALL the information below by email or unformatted Word document to Fiona in the order listed.
Course/Event CATEGORY (as per event search categories)
Course/Event TITLE (if you are listing the same course on various dates please list once with all dates and venues noted)
Precise DATE/S of the event (start + end dates) The start date for free lisitng events must be within your current membership year.
VENUE and TOWN and POSTCODE of the event (we can't list an event without the full venue address with postcode)

COST of the COURSE/EVENT + COST to IOL Members (if offering a discounted rate)

If you are paying for a highlighted listing, please send up to 300 words of descriptive.
We will endeavour to list all Courses/Events within 3 working days of receipt. The listings are updated on this site twice during each 24 hour period.

Listings remain visible on the site until the date of the course/event.

Advertise in Horizons

See Advertising in Horizons, where you can download the brochure with advertising rates.


Get IOL Course Accreditation



Warwick Mill Business Centre, Warwick Bridge, Carlisle, Cumbria, CA4 8RR

+44 (0)1228 564580



What we collect and why

Name, Email Address, Phone Number (optional). Only if you provide it to us in order to contact you or to use our services.

Your Privacy

Who we share with

We will never sell your personal data to 3rd parties. We may share your personal data with our suppliers in order to provide our online and member services to you.

Copyright 2020 Institute for Outdoor Learning Terms Of Use Privacy Statement
Back To Top