Features of the IOL JobSite:
Logo inclusion on the website and on the Twitter post
If needed job adverts can be set to go live on a specific
future date and at a specific time
Keep track of the number of your advert views in its view
Job adverts appear on the
IOL free app.
Searchable categories also now include the UK area, salary
scale, full time or part time status etc.
Send an email with all of the following to
Fiona at IOL
Please send your advert un-formatted (e.g no boxes or
images or columns) Word document or in the body of the
email. We are unable to accept PDFs, JPGs or other types of
document. Sending a job advert in other ways may delay
Mark your email subject as
Quote your membership name and
IOL organisational membership number. See
below if you are not an organisation member of IOL.
State the listing category for each of
the job/s which you are advertising:
Freelance/Seasonal/Self-employed, Volunteer Opportunity,
Viewers to the site can search under categories.
Send us a JPG or PNG of your logo so we
can include it in the web listing and on Twitter.
Your job advert wording. Please also
- Job title
- Organisation name
- Is the job full time/part time
- Is the job permanent or temporary
- Salary or hourly/day rate
- Job location
- Closing date*
- Contact information/links/how to apply
FINALLY .... Please check the details of your job advert
carefully prior to submitting it. Queries about a listed job advert might mean a delay in
it being listed.
*Closing Dates. Applications with no
closing date will default to one calendar month from the
Once an advert has been removed after its closing date a
re-listing is considered as a new advert. We will not be
able to list job adverts with a closing date of further than
3 months from listing date.
New Job Adverts get Tweeted and posted on the relevant
regional IOL Facebook pages.
Adverts for Volunteers - 1, 2 or 3 FREE per year for IOL
Organisational Members. 1 free Volunteer job advert per
year for non organisational members.
Job Adverts for Non IOL Member are also welcome
If you are not an organisational member of IOL we can still
place your advert for a fee of £190 - contact Fiona by email
to book the job advert and request an invoice, or call 01228
564580 to pay by credit/debit card.
Job adverts will be placed on the JobSite on Mondays,
Tuesdays and Wednesdays. Adverts received before 2pm on the Wednesday will be
placed that week. Occasional circumstances mean that we
cannot guarantee to place adverts within this timescale, e.g
if we have queries about the job advert. We can pre-place
adverts to go 'live' on a specific date - please request
this when sending your advert.
Up to 10 FREE job adverts for IOL Organisational members.
Non members pay £185 per advert.
IOL Organisation Member job advert allocation:
Level 1 Member Organisation - 2 free job adverts per year.
Level 2 Member Organisation - 5 free job adverts per year.
Level 3 Member Organisation - 10 free job adverts per
If the post advertised is a Volunteer/Trainee/Apprentice
category job you will be able to place 3 of these per
membership year free of allocation depending on your level
Organisational members can opt to pay a one-off fee per year
for unlimited job adverts - contact the
Cancelled or unpaid membership. If you pay
your organisational membership by Direct Debit and you
cancel this payment part way through your membership year,
or your membership is unpaid paid on invoice, you will incur
the standard charge of £175 for each job advert you
have placed against the membership year to date. Any listed
job adverts will be removed from the website.
We can only accept job listings from emails sent directly
from the organisation placing the listing
against their membership allocation or from an advertising
agency representing an organisation.
Re-listing: Once an advert has been removed
after its closing date a re-listing is considered as a new
advert and needs all information supplying to us again.
Alteration or removing a job advert before the closing
If you need to amend your advert or remove your advert
before its original closing date we can only do so with an
instruction via email and which quotes the listed job title
and closing date.
Recruiting new staff is a costly process. Here at IOL we see
hundreds of job adverts in the outdoor learning sector. We
often get asked for advice on putting together an advert, so
here are a few ways to ensure your outdoor job adverts
attract the best quality candidates.
The essentials to include in your job advert:
- Clear job title
Good, brief copy advertising the job (not describing it)
- What experience / qualifications required
- Career opportunities and benefits
- Salary level or band
- Your logo or other relevant image
- Your webpage/contact details and link to job
- A clear response process with deadline
Try to avoid:
Using a full job description or person spec in the advert
– you can link through to that on your website.
Using jargon as research shows this can put people off
- Writing too much text about the organisation
Remember you are advertising your job; trying to sell it to
the right people, so avoid just posting a job description.
You can also create impact through style; think of the
layout of your job ads. Using bold text and bullet points to
catch the interest of the reader quickly. (If you are
writing it for the Institute for Outdoor Learning jobsite,
remember you can’t include text formatting, so focus
on your copy content!)
When you receive a CV from a candidate you want the facts.
Remember it is the same for someone looking for a job.
Initially they want the hard data, salary, job description
etc. Try not to go overboard in explaining how wonderful
your organisation is, they can always Google you if they are
Be creative with your wording
You are allowed to be creative and even use some humour, but
be careful. Keep it relevant and to a minimum. Used
sparingly it can convey that your organisation is serious in
its business but is run by interesting people, but it is
easy to get this wrong. Avoid requesting ‘a sense of
humour’ as it can indicate that the job itself is a
Also avoid phrases like “competitive salary” and
“great job prospects” as they have become
meaningless. Be original and honest. The last thing you want
is to take on a great candidate only to find they are
disappointed with the job they’ve landed and then
UK law is very clear. You must not discriminate against
anybody in relation to disability, race, gender, sex or age.
For example you cannot say you are looking for a young
person to fill the vacancy or “she or “he”
would be ideal etc. See www.gov.uk for more info.
Stipulate the qualifications/experience required and leave
it at that. If you are clear about the job and what is
involved you will be approached by the right candidates.
Advertise in the right places!
Make sure you place your advert where your potential
candidates are looking! It is very easy to spend a vast
amount of money on advertising outdoor jobs and receive poor
quality candidates in return.
For the Outdoor sector, the IOL job site is usually the
first place people look. Receiving on average 50-60,000 page
views per month, you can ensure that the right people are
seeing your job advert. At just £150 per ad it is very
competitively priced. Oh and it’s FREE if you are an
Best of luck with your recruitment in 2017